Gyaru fashion was a popular Japanese fashion style in late 90’s and early 2000’s. The popularity of this fashion trend eventually developed to the point of becoming a fashion subculture within Japan. The Japanese word itself translates to mean ‘girls’ in English.
This subculture became so strong, that many fashion magazines were developed whose primary circulation showcased the Gyaru girls. The most recognized and popular magazines include Ehgg, Ageha, Blenda, Pop Teen, Pop Sister & Ranzuki.
Throughout its strongest trending period, the fashion style created seven separate but unique offbeat variations. Due to the uniqueness of these offbeat trends, we wonder whether people still have guts to wear these rebellious outfits.
Variations of Gyaru Fashion
Gyaru fashion consists of many different fashionable trends which represent a bold Japanese woman. The key focus of the fashion style depicts being out-there without any suppression or submissions from the overbearing Japanese culture . Gyaru girl is rebellious and doesn’t accept the norms if they are wrong, rather they challenge them. Gyaru is not only a fashion trend, but it is also an umbrella term for all the different subcultures which sprang from its origins. Following are the few types of Gyaru which you might have come across:
Ganguro: Dark makeup and bleached hairs, Ganguro resonates with Japanese folklores and the ‘black-culture’
Kogal/ Ko-gyaru- represents high school girls with broad minds, short-skirts, loose socks and platform boots
Yamanba: It is symbolic of Disney pop culture with bright make up
Banba: It is the subcategory of Yamanba which is popped from Barbie culture- cute pink dresses and nude makeup
Manba: It is the subcategory of Yamanba where eye makeup is very dark (both above and below the eye) and tanned skin to fight against racism
Hime-gyaru: An arm of this trend also lies in ‘Sweet Lolita’ as this is about looking like a ‘Hime’ i.e., princess. Cutesy accessories and child – like innocence define Hime-Gyaru.
B-Gyaru- Getting tanned to support the African – American movement! B stands for ‘black’ in this fashion trend.
Apart from the ones listed above, there are many more types of fashion trends that enrich Japanese culture. All of these trends have a history and reason of their origination. While some of them were to support international movement against racism, the other ones were about showcasing the innocence, courteousness and confident of Japanese girls.
Tips for successfully implementing the style
Here are few common tips to adapt the various trends falling under the Gyaru Fashion Style:
Study the trend deeply: If you are planning to follow a certain trend, read it deeply so you don’t miss on details. Apart from looks, you need to wear the attitude of that trend and thus the advice would be to select the one which goes with your personality. For instance, if you are sweet, cute, innocent girl in your life in Sweet Lolita is for you but if you are bold and challenging then Gothic Lolita might describe you better.
Makeup and dresses: Both should be in sync with the trend with you are choosing. A sweet Lolita in pink dress but dark makeup won’t go along! You can customize the look as per your comfort but should not deviate from the theme. False eyelashes and focus on eyes are common things across all trends.
Do your hairs: Hairs are the main part of your overall look. For example, if you are adopting Kogal but not wearing blonde hairs then you are not doing justice to the trend.