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Japanese Fashion (Kawaii)


Kawaii Fashion Style photo
Kawaii Fashion Style

Kawaii is one of the most used words in the Japanese language. Individuals in Japan frequently say, “If you learn only one Japanese word, learn kawaii. If you learn only two words, learn kawaii a second time.”

Who Invented Kawaii and What Does It Mean?

The idea of Japanese fashion kawaii started as a resistance movement to traditional Japanese culture during the 1970s. Cute culture began with a youth movement developed by young ladies that included cute handwriting. Kawaii means Childish, innocent, lovely, stunning, round, rebellious cute and sweet. It’s Japan’s culture of cuteness. It has turned into an essential part of Japanese pop culture, amusement, toys, special appearances, characteristics and food. Kawaii is very famous among older Japanese youngsters, and it’s getting popular everywhere around the world with its quirky art and symbols.

Symbols and Art

Giant eyes, little mouths, rounded shaped faces and simplified features are probably the cutest type of this art. It uses vibrant colors and distinct characters like Little Twin Stars or Rilakkuma to make a lovely picture and way of life. Kawaii characters are commonly designed with superfluous bodies, large heads, wide eyes, small nose and little or no expression on the face. Hello Kitty, a little white cat with a red bow, all wearing girly design, transformed into Kawaii’s perfect symbol and it shows up on everything from coffee mugs to customized cars. These symbols are not only associated with art but also with fashion and its accessories. You’ll find special art clothing in almost all Japanese clothing stores.

Kawaii Fashion

Japanese fashion kawaii incorporates a wide range of fashion accessories. From oversized hoodies to unlimited accessories, everything is considered as Kawaii fashion. Pink is one particular shade that is most closely associated with cuteness, charm, and beauty. By adopting such variant and unique fashion styles you declare to the world that you have the freedom to adopt any kind of fashion and there is no limit to being creative and innovative. Kawaii is a trendy fashion that is most adored by kids and teenage girls. Children love it because of different cute faces, and animated stuff and girls have craze about kawaii products as they can get variety of options such as hats, uppers, shirts, rings, bangles, shoes and the list goes on. There are a number of cafes and eateries in Japan that are designed on the Kawaii theme, and they are nothing less of a visual treat.

Kawaii Culture Keeps Evolving

Other than the traditional symbol Hello Kitty design, presently there are some more particular styles of kawaii. Even dark and gothic can be viewed as Japanese fashion kawaii. For instance, consider the character of Sanrio’s Kuromi, that is super charming, and there is another character that is Yami-kawaii representing depressive and angry moods.

Kawaii Is Not Limited by Gender

Japanese people think that it is only reasonable and fair if both the genders can enjoy a particular fashion trend. While kawaii is usually a female-dominated style, a few guys choose to participate in this worldwide trend. It is a form of culture that refers to such symbolism as characteristically feminine. A few men decide to change themselves into more feminine personalities, more specifically kawaii ladies.

Kawaii is a fashion choice, and like any other fashion trend it has a deep and far-reaching impact on the youth of the country. What started as a rebellious movement became one of the most loved fashion styles in the country.


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